Report for CASINO CAPRI - ITALY
Isle of Capri Casino - opening report
In February 2002, simultaneously at the beginning of the parliamentary draft laws and regulations on the establishment of new casinos on the national territory, the isle of Capri entrusted the preparation of a feasibility study on the assessment of the socio- Economic eventual location of a casino in Capri. The Capri Casino can not, in fact, be forgotten that the subject under discussion is not that abstract of favor or oppose gambling. The directors of Capri has always stressed the need on time, on the contrary, regulate a sector which, in the persistent absence of law is entrusted to himself and is often exposed to lawlessness resulting from a general ban. Overcome this situation is clearly the responsibility of the legislature. Light of the evolution and mutamorfosi tourism in the region and on Capri, it seems it is essential that the local community is uncertain, whether to undertake such an innovative way than before, and maintain consistently a final choice and dense implications of great importance. The study required many months of patient work and of great scientific, which involved several phases: the analysis of tourism Capri, the estimation of tourism demand, the analysis of demand for San Remo and Saint Vincent (where There are already casinos) have allowed, in fact, through the acquisition of an impressive set of statistics on natural factors, leisure time, about hotels, infrastructure, transport, socio-economic factors (age, sex, There is, businesses) on tourist flows (movement and analyzed the average stay for each geographical area of origin), the attendance and receipts of casinos that already exist, to develop an econometric model that allows both the quantification of the hypothetical number of customers that should be added to traditional tourists who come to Capri, both the alleged turnover from opening a casino in Capri. The study's conclusions are quite illuminating in this regard. And, 'It is clear that tourism is increasingly turning Capri to customers in high income groups (as evidenced by the significant increase occurred in recent years the demand for four-and five-star hotels, to the detriment of those with a lower number of stars, and the gradual transformation by the hotels themselves, existing hotels in exercises similar), that the number of tourists visiting the island outside of the very season is far lower than the number of beds (and hence the need for an intervention aimed at promoting tourism marketing of its territory during the less busy), that - finally - as many as 22% of the population of Capri does not have stable employment. On the other hand, it was found that in the two casinos examined (San Remo, and Saint Vincent) the number of customers has decreased significantly compared with a trend of increasing revenues. This shows that the management of casinos is aimed at clients' selection in favor of those who spend the most: in carrying out this policy broadly consistent with the spontaneous changes that can score, as mentioned, already observed in Capri. E 'then observed the close similarity between the economic structure of Capri and those of Saint Vincent and above all, the San Remo. This has allowed the development of a model that, starting from the situation of Capri and drawing on the comparative information, was able to reliably estimate the hypothetical presence of Capri casino in the first five years of its establishment. A first scenario, set realistic, suggests an increase in tourism linked to the casino 35% of natural increase annual cash flow, a second scenario, called prudent, sets that value to 25%, and finally a third scenario, called optimistic the fixed 45% (value which is already found in the reality of San Remo). With a distribution almost constant throughout all four seasons, the isle of Capri casino, would increase the demand for beds by 35% during the period from November to April), and obviously this is a high-end clientele and medium-high, with undoubted impact on tourism and commercial non-hotel on the island; The number of employees would increase from 465 to 950 units. Finally, it should be noted that Capri could become a place of business of media and higher education, linked to the professional demands of the activity involved (managers, dealers, technicians, security officers, interpreters, staff room, operators and public relations experts) as a result of specific agreements with universities degree in economics and specialization in tourism activities mentioned above: which increases exponentially the induced tourism in isle of Capri casino. It would be an irreparable mistake to close our eyes to the benefits that the community would derive from Capri breakthrough of this magnitude.
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